Facebook claims more than 31% of the display ad market

The social network had 233.9 billion more impressions than the next largest display ad publisher. Of the more than 1.11 trillion online display ads U.S. Internet users viewed in the first quarter, nearly one in three, or 31.2%, were delivered on Facebook, according to web measurement firm comScore Inc. The leading social network led all web sites that displayed ads …

Will Flipboard Revolutionize Online Advertising?

What’s the iPad’s best application? According to Apple, it’s Palo Alto-based startup Flipboard. With a slimple flip of the finger, iPad owners can now sit back, relax and surf the web like a print magazine all for free. According to founders Mike McCue, 43, and Evan Doll, 29, Flipboard has in effect “magazinified” Twitter and Facebook. With Flipboard’s new so-called …

Marchex Acquires Startup Jingle Networks for $62.5M

If you have used Denver Newspaper Agency, Dexknows, or Yellowpages.com then you have used Marchex. This acquisition should allow the ability for all resellers to advertise in places that they couldn’t touch before. If you don’t know about Marchex or the services they provide, I would highly recommend doing some research before you employ a company that uses this platform …

Online advertising breaks the billion dollar barrier

It’s always amazing how traditional (yellow pages or newspaper) media will tell you that usage is still strong and people are still using their products.  Business are wise to usage and their advertising spend reflects the undeniable reality. Combined online display and online classified advertising budgets broke the $billion barrier for the first time in 2010 – outstripping the combined …

Are Online Yellow Pages Performing well?

Part of my job consulting with small and medium sized business about online advertising programs, looking at the big picture of the online marketing program is always something we talk about.  I have always been a very big advocate of being listed as many places an you can (yelp.com, Dexknows.com, superpages.com, yellowpages.com, google places, yahoo local, etc). Google Trends combined …