As we embark on the journey called 2013, we have an opportunity to evaluate and evolve how we do business to grow revenue and profits in the coming year. Online marketing represents a tremendous opportunity for growth in 2013, as more business is conducted online now more than ever before. Here are seven online marketing ideas you should embrace to …
What makes a good copywriter?
I started taking drum lessons in seventh grade. We were taught “rudiments” which are like scales for other instruments. Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation. I didn’t realize I needed a different perspective, one with rhythm and passion. A friend who was a jazz musician …
Adding online marketing to your business plan
These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …
What does online marketing look like for you?
I found this article today when i was looking at the ZMOT approach to looking at online marketing. It really is something that I talk with business owners about every day, yet don’t make any special points about it at all. The education process has become so short in many aspects that while the information comes up in conversation, I …
Why Amazon Is About to Become a Force in Online Advertising
Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party sites across the web, but it’s big news for online retailers and advertisers. Amazon will now use its huge supply of data to pool consumers into buckets based on the products …
Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion
Best. first. quarter. evar. Some good news in today from the online advertising industry: The Interactive Advertising Bureau (IAB) has announced that online advertising revenues hit $7.3 billion in the U.S. in the first quarter. While this does not represent the best quarterly performance in history (Q4 2010 takes the cake at $7.45 billion), it does mark the best first …
Online Advertising Waters Down Impact of Offline Ad Bans
Not allowed to advertise your booze or smokes on a billboard? That’s okay. Research shows online advertising works especially well in places with government ad bans. “If you want to regulate the offline world, you have to remember that people have access online too and you have to think about how that online world is going to mitigate the effects …
Nielsen ratings boost for online ads
There is never a bad time to start looking at display advertising online to replace some or all of your creative marketing efforts, but earlier is certainly better than later. This is an article from Nielsen ratings talking directly about the topic that TV, Radio, and Newspaper don’t want you to hear about ONLINE advertising display revenues could jump by …
Digital media to claim 15% of worldwide ad spend for 2011
Another study that shows advertising dollars being directed digitally. When it comes to online entertainment, online video in particular has become recognised as a powerful format for both communicating online and providing an enhanced online experience, with advertising becoming the key source of revenue for online entertainment providers. Around 15% of overall worldwide advertising spending will be directed towards digital …
Targeting Millennial Wine Drinkers Online
This is a great article about a business owner who has found online marketing to be the revenue generator his business needed. I added this article because some businesses think that online marketing isn’t going to benefit their business, and this is a great way of demonstrating that no business can’t benefit from online marketing. Constellation was a collection of …
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