Mobile advertising is continuously growing as more people use smart phones and depend on their mobile phones for just about every source of entertainment. As mobile advertising grows and matures, it seems to be undergoing the same evolution that online advertising once went through as well. However, it seems that mobile advertising is going through such an evolution at an accelerate rate, much faster than online advertising.
One of the recent developments has been a launch of private advertisement exchanges which help publishers work with some of the top brand advertisers and create an arena in which both parties are able to do business with one another.
Medialets, a mobile media advertising firm, is launching Medialets Private Marketplace, which is a platform that allows advertisers to plan out and buy from the collection of top publishers off of the Midealets’ services instead of having to go toward the traditional advertising networks instead. This marketplace was designed with convenience in mind because it makes it easier for those who buy ads to purchase certain impressions and know exactly where their advertisements will be placed.
In the meantime, publishers will have the opportunity to sell much more of their inventory, aside from direct sales and they will still have control over which brands they plan to buy. The publishers will be able to set a specific price for impression and make sure they are associated with some of the top quality brands. At least 40 premium publishers are already signed up on Medialets Private Marketplace with plans of selling inventory.
The CEO of Medialets, Eric Litman, has said, “The intent is this helps publisher hold onto the value of their inventory better because inventory is fully transparent to buyers. Advertisers know they’re buying on one publication as opposed to another, and it allows publications to distinguish themselves rather than being aggregated.”
During the month of December, Nexage managed to launch a private advertisement exchange for mobile which is supposed to help the premium publishers with selling inventory and selecting certain brand advertisers. Because private mobile advertisement exchanges are taking place, it shows that mobile advertising is definitely maturing and growing. Online advertising tools are being easily utilized for mobile advertising as well.
Generally we just post 20% of an article and a link to the original data that is relevant to the user of this site, but this information is so important, I figure I have about 25%, so I will note the source and link to the original content on Mashable. Look though the following information, tons of great links here. Again, I have removed a lot of the content as not to violate copyright law, but suggest is you find this information helpful that you visit the source at the bottom of the post.
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- HOW TO: Set Up a Foursquare Special
There are now seven types of specials available on Foursquare — here’s an explanation of each special, along with some tips to help you get started.
- 10 Proven Strategies for Greater Likeability on Facebook
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- 14 Best Practices for Long-Term Social Media Success
Following these best practices will prevent your brand from falling victim to the coming wave of customer unlikes and unfollows. But more importantly, focusing social channels and investing in the value of each will improve the customer experience and encourage greater engagement.
- HOW TO: Start Marketing on Foursquare
The most recent iteration of the location-based app, Foursquare 3.0, expanded the features and made it much easier for businesses to jump on the bandwagon and start marketing. Get started here.
- Social Media for Small Businesses: 6 Effective Strategies
Many small business owners are either too busy for social media, or they don’t truly understand Facebook, Foursquare or Twitter. So they choose to delegate these tools to interns or specialists. This may not always be in the best interest of the company.
- How Small Businesses Can Use Social Media for Customer Service [INTERVIEW]
Customer relationship management isn’t just the domain of big brands, and these days, more and more companies are offering free online tools to make it easier for SMBs to keep track of and reach out to their customers.
- HOW TO: Start Marketing With HootSuite
As social media increasingly becomes optimized for brands, marketers are finding themselves juggling multiple accounts across a variety of networks. With so many statuses to update and so little time, keeping yourself organized is key.
- 5 YouTube Marketing Tips for Better Engagement
In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content.
- How The Pros Measure Social Media Marketing Success
The notion that marketing costs can’t always be understood is an ancient one. John Wanamaker, a department store mogul who died in 1922, once mused, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Here are some tips to help you figure it out.
- HOW TO: Get the Most Out of Facebook and Twitter Promotions
As social media has worked its way into every aspect of our lives, we as a culture have come to expect that our favorite brands — from “Big Gay Ice Cream” trucks to national airlines and fashion houses — are easily accessible on the most popular social networks.
- 9 Digital Marketing Lessons From Top Social Brands
Big brands have already blazed trails in the digital marketing world. We spoke to social media and marketing experts at MTV, American Express, Xbox, NBA and AT&T to get the scoop on how they learned to hit the mark.
- 6 Common Email Marketing Mistakes Small Businesses Make
For small businesses, email still represents a cheap, effective way to establish or maintain a relationship with clients. But the content has the power to either attract or repel — check out these tips before you hit “send.”
- 5 Excellent Small Business Blogs To Learn From
Here are five small businesses that are using a blog to reach local communities and showcase the company’s experience and expertise. We’ve outlined exactly what they’re doing right as a guide for other small businesses to improve their own blogging activities.
- 10 Tips for Posting on Your Brand’s Facebook Page
Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers?
- Top 5 Mistakes to Avoid on Your Company Blog
Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. But if you’re looking to do more, then a company blog is a much better choice.
Marketing & Advertising
- Why 5 Big Brand Marketing Campaigns Are Betting Big on Social Gaming
In 2011, U.S. gamers will spark $653 million in revenue solely from purchasing virtual items. That figure is expected to reach $792 million in 2012.
- 5 Marketing Jobs Worth Paying For
Now, if you’ve started your own company, chances are you’re the type of person who is willing to roll up your sleeves and get things done yourself. But there are some areas of marketing in which the experience of a professional — administered at the right moment — can really make the difference between a polished, awesome product and a complete mess.
- The 5 Qualities of Highly Effective Community Managers
Today, the role of community manager is common at companies of all sizes — from startups to multinational corporations. Despite their ubiquity, there is still a lot of confusion around what a community manager actually does and what employers should look for when hiring one.
- 5 Digital Marketing Trends to Watch
Small businesses plan to increase spending on inbound marketing in 2011, allocating money to initiatives such as Facebook campaigns and location-based advertising, but businesses will also experiment with a handful of new (and not so new) strategies.
- HOW TO: Get the Most Out of Google AdWords
Often, small businesses set up a campaign and load it with relevant phrases, only to see little traction. Or worse, they get clicks (which cost money) but aren’t converting them into sales.
- Top 5 YouTube Marketing Mistakes Committed by Small Businesses
We’ve spoken to three top experts in the video marketing arena to get professional advice about the common mistakes that small companies make on the video-sharing platform so that you can avoid making those same errors.
- 4 Innovative Ways to Use Web Video for Small Business
How does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets.
- 4 Inspiring Small Business Video Successes
Looking for inexpensive PR? We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.
Dev & Design
I think often times we assume that our website is doing what it always does, waiting for a visitor to request the information we have to share with the world. With all the algorithm changes that take place in search engine world, we often forget to check the basics. Does my website work correctly in all web browsers? If your web designer is worth his/her salt, this has been checked and rechecked. What happens when the browser gets a make over? You just upgraded to version 4 or 7, does the site sill function properly? Below is the usage of web browsers current as of April 2011. If you are a website owner, I would suggest that you download the most current version of every web browser to confirm that your website operates correctly & completely in each.
Graph taken from http://en.wikipedia.org/wiki/Usage_share_of_web_browsers
As you can see from the above chart, the usage of browsers are many, and the need to verify that your website functions correctly in each is so important for many reasons. The traffic that your website receives is hard enough to get, or your paying for it, might as well make pay off by allowing that visitor to see your site. If your website doesn’t operate correctly in the browsers, what type of message are you sending to your customers?
One more suggestion, try loading your website on a variety of your friends smart phones. If you website isn’t smart phone compatible you might talk to your website designer. I am always trying to give my readers helpful information that doesn’t cost them a dime.
I like to post anything I can find about Social Media, good or bad, because I like to provide as much data as I can about the topic. I think social media impacts on business are highly debated because the traceable data can’t be captured in a tangible format across the board with all the different social vehicles at a companies disposal. Look at this much like electronic word of mouth advertising, if you embrace it, it can become one of the largest ways that people hear about your business.
Email has best integration with mobile and social tactics
Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.
According to research from marketing software solutions company Unica, marketing integration is very much a work in progress, and for more than just social media. Adopting cross-channel campaigns is a challenge, and many barriers remain to integrating online and offline data. And for social media and mobile, tactical integration with the rest of the marketing department is often a ways off.
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