Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of concern was how adCenter handled PPC ad rotation. There were no options, just a default “optimized” setting that displayed the ad with higher CTR more frequently. Thanks …
Microsoft Advertising Rebrands as Bing for Small & Medium Businesses
As of May 1, Microsoft’s small and medium business brand changed its name to Bing, bringing the name and design in line with the search engine’s homepage. People who use Bing for search are in decision-making mode, Microsoft revealed in a statement about the rebranding. The ad buying experience through adCenter for SMBs is now more cohesive with the search user …
Microsoft, AOL, Yahoo join forces against Google Ads
Microsoft, AOL and Yahoo have all pledged to fight the dominance of Google’s pay per click (PPC) advertising services in a venture of their own. According to IT Pro Portal, the three have collaborated on a shared ad platform that allows advertisers to place ads on the sites of all three companies with a single buy option. While advertisers can …
Don’t Worry About Google’s Rising Costs And Tighter Margins
This article is more about investment in stock, however I think it should be included on this site because of the general public’s limited view point about Google being the only search engine. Google’s earnings came as a huge blow to the internet giant, as rising costs and falling margins led to an important selloff in the stock driving its …