The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …
How Marketers Use Social Media
Here is another article from Entrepreneur.com taking another approach about the benefits of using social media and setting expectations. If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social …