Are You Effectively Using Social Media for Business?

The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …

What makes a good copywriter?

  I started taking drum lessons in seventh grade.  We were taught “rudiments” which are like scales for other instruments.  Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation.  I didn’t realize I needed a different perspective, one with rhythm and passion.   A friend who was a jazz musician …

Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Feds review online marketing of beer, liquor and wine

WASHINGTON — Twitter didn’t exist the last time the Federal Trade Commission seriously checked out alcohol advertising, back in the last decade. Now, some 175 million tweets fly daily across the micro-messaging site, including an increasing number from wine, beer and liquor companies seeking market buzz. It’s part of a new media frontier, which federal regulators are about to explore. …

Do’s and don’ts for Search Engine Marketing

Not long ago, online marketing was a limited affair and was explored by already successful or adventurous businesses. Likewise, search engine marketing(SEM) was restricted to an elite few. However, things have changed now to a considerable extent and these two marketing mediums are no longer restricted with some few. Search engine marketing, in particular, has seen triple-digit growth by gaining …

Adding online marketing to your business plan

These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …

10 Biggest Lies In Online Marketing

This is such a great article about online media. I love number 2 because so many companies these days sell a bucket of click to customers and then hang their hat on it. The other day I tweeted about the most common come-on in online advertising, that integration of some new behavioral/widget/toolbar/bulls**# service would be as simple as “one line of …

Livebookings Announces Continued Strong Growth Record in Online Restaurant Reservations and Marketing

We run many restaurants on the RL platform. The one thing that stands out above the rest with restaurants is the amount of online booking we track on a monthly basis.  I think this articles information is very accurate and it is something that every restaurant should have on their site.  If you don’t, opentable.com can manage it for you. …

Social Media Influences Website Traffic Indirectly

Although a new study suggests social media has very little direct impact on most website traffic, social networking sites do influence consumers’ interest in visiting companies’ URLs. In fact, fewer than 1% of website visits came from a link to a social media page, according to research released Thursday by ForeSee Results. However, 18% of website visitors said social media …