- Online Marketing
As Chris discussed during his extensive coverage of Apple’s WWDC segment, one of the bigger announcements from their session had to do with the integration of Twitter with iOS 5, the newest version of the iPhone operating system. To some, this particular marriage of the popular social media service and the mobile device that’s synonymous with mobile communications could very well change the way mobile applications are developed, especially for the iPhone environment.
Over at ReadAndWriteWeb, there’s a good breakdown of what the partnership could mean, and if the following idea is close to being accurate — “iOS apps will look like, feel like, read from and publish to Twitter like never before. And they’ll do that in many cases instead of using Facebook” — the idea of Twitter and Apple ruling the applications world may not be that far-fetched, regardless of how popular the Android environment is.
Apparently, the Twitter integration introduces features to iOS 5 that will be similar to Facebook’s mobile capabilities. In fact, as pointed out in the RWW post, thanks to the partnership with the iPhone, Twitter essentially beat Facebook to the punch of making “everything social.” Granted, Facebook is still one of the more popular applications for the iPhone, laying the groundwork for a potential conflict. It’s doubtful Facebook’s developers would want to integrate Twitter features when both services are competing for social media supremacy.
A Bournemouth University expert in social media has launched an exciting new mobile application for anyone who might be hesitant, inexperienced or need to brush up their social media skills when it comes to Twitter, Social Bookmarking and other forms of social media.
Andy Pulman, author of the book ‘Blogs, Wikis, Podcasts & More’, has created the Social Media Friend, a quick and easy to use application designed to give brief and informative tips on a range of Social Media and how you can get the best out of using it.
The application is available for use on the iPhone, iTouch and iPad as well as soon to be launch on android phones and provides an introduction to the world of Web 2.0, handy hints to getting the most out of using Twitter and an extensive Social Media Glossary to help in understanding key terms and keep people up-to-date with new social media words and phenomena.
Apple to redesign the OS for iPhone just to accommodate Google Maps…
Maps & navigation is one of the most-used mobile application categories. Depending on the usage report or survey maps typically come in second or third after games and weather.
We also know that Google Maps on the iPhone has been very successful. While it’s much less “robust” than Google Maps (and Navigation) for Android it’s a “strategic” app nonetheless.