Designing a Custom Link Marketing Campaign

Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here’s how to do it. Resource Assessment A custom link marketing campaign begins with an assessment of how your company currently reaches out to customers, industry, …

Facebook has emerged from a privacy scandal to become online advertising’s next great hope.

The human in Social Media is often overlooked. You Are the Ad Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page …