Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

Happened on a fantastic article about backlinks and organic strategies, it’s a must read for my industry! The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks …

To Boost Organic Clickthrough Rate, Look to Paid Search CPC

Increased organic listing rank on cheaper AdWords terms leads to higher clickthrough rate Search marketing objectives may vary, but all search marketers share a common goal: top placements on page 1 of search engine results. Unlike paid search, which lets advertisers simply buy top position, search engine optimization (SEO) earns marketers premium page rank through careful website optimization on select …