I found a great article online about common issues with GA reporting and if you are using UTM strings it’s even more important to understand these issues. Thank you crazyegg! 1 – Failure to tag pages Google Analytics works by putting a JavaScript ”tag” into the code of your pages. No tag on a page = no data for that page If …
Google Analytics Bounce Rate – Is it your Actual Bounce Rate?
We have talked a lot about bounce rate in the past (Bounce Rate = % of Single page visits), Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t …
Google Hides Search Referral Data with New SSL Implementation
On October 18th 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning “(not provided)” for some organic traffic. This number increased in the weeks following the launch. Most users used non-SSL Google for their searches. Now, according to Google, “…a web site accessed through organic search results on http://www.google.com …