WASHINGTON — Twitter didn’t exist the last time the Federal Trade Commission seriously checked out alcohol advertising, back in the last decade. Now, some 175 million tweets fly daily across the micro-messaging site, including an increasing number from wine, beer and liquor companies seeking market buzz. It’s part of a new media frontier, which federal regulators are about to explore. …
After a Decade, FTC Announces Plans to Update Online Advertising Guidelines
It’s been 11 years since the Federal Trade Commission issued guidelines for online advertising, which by today’s standards makes them practically ancient. The agency today announced it plans to update its 2000 guidelines, “Dot Com Disclosures: Information About Online Advertising,” and is seeking public input on a few key questions. The original guidelines stressed that the same consumer protection laws …