How can Social Media Optimization help my business?

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia. Simple enough?  So what does that actually mean for my business? The implementation or use of …

Facebook Sponsored Stories: A New Era in Online Advertising

Facebook is changing the “Social” advertising landscape again.  3 Years ago, they didn’t know how they would make money off the site, now it seems like revenue streams are endless.  This article was published on searchenginewatch.com, worth a read! Last summer I decided to change things around with my weekly fishing expeditions. Instead of always going for walleye, I would …