The human in Social Media is often overlooked. You Are the Ad Facebook has emerged from a privacy scandal to become online advertising’s next great hope. Its goal: turning us all into marketers. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page …
How to Monetize Social Media
Another article that should be near & dear to every social marketers heart…ROI from Social Media. Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building …
2012 presidential candidates ‘friend’ social media
Politics & Big business use it, still doubting it for your small business? Republican Tim Pawlenty disclosed his 2012 presidential aspirations on Facebook. Rival Mitt Romney did it with a tweet. President Barack Obama kicked off his re-election bid with a digital video emailed to the 13 million online backers who helped power his historic campaign in 2008. Welcome to …
Facebook looks to cash in on user data
Just as you were thinking, Facebook won’t sell my personal information. Profiles, status updates and messages all include a mother lode of voluntarily provided information. The social media site is using it to help advertisers find exactly who they want to reach. Privacy watchdogs are aghast. Julee Morrison has been obsessed with Bon Jovi since she was a teenager. So …
Don’t Worry About Google’s Rising Costs And Tighter Margins
This article is more about investment in stock, however I think it should be included on this site because of the general public’s limited view point about Google being the only search engine. Google’s earnings came as a huge blow to the internet giant, as rising costs and falling margins led to an important selloff in the stock driving its …
How Marketers Use Social Media
Here is another article from Entrepreneur.com taking another approach about the benefits of using social media and setting expectations. If you’re not only the CEO, but also the CMO you may be wondering if all of your social media efforts are panning out. According to a new report, you’re not alone. While 90 percent of marketers now say that social …
Bootup: Facebook ‘likes’ worth more than Tweets, study finds
Social media is can’t be ignored anymore. Facebook likes seem to be a harder animal to tackle then gaining Twitter followers, but this article has some very good information as it relates to overall value of that harder to get “like.” Peter Macdiarmid/Getty Images A new study points to Facebook as the most profitable social network for companies to drive …
Posting Strategies that Encourage Engagement on Facebook
This is a great article from eMarketer on getting the most traction out of your social media. Companies should consider the day, time and content when writing posts. Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average, according to new data from Facebook marketing software company Buddy Media. …
Why Users Are More Engaged With Social Media on Fridays
Another great article from Mashable, who I consider to be one of the most informed sources when it comes to social media. Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status …
Social Media Influences Website Traffic Indirectly
Although a new study suggests social media has very little direct impact on most website traffic, social networking sites do influence consumers’ interest in visiting companies’ URLs. In fact, fewer than 1% of website visits came from a link to a social media page, according to research released Thursday by ForeSee Results. However, 18% of website visitors said social media …