Ali-Frazier. Yankees-Red Sox. Celtics-Lakers. The sports world has often seen knock-down, drag-out battles between titans. But seldom do massive companies zero in on each other. In the latest salvo of an increasingly nasty war, Facebook hired public relations firm, Burson-Marsteller to try to covertly get journalists and bloggers to write negative articles about Google’s privacy practices relating to its new …
Designing a Custom Link Marketing Campaign
Reviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here’s how to do it. Resource Assessment A custom link marketing campaign begins with an assessment of how your company currently reaches out to customers, industry, …
Facebook claims more than 31% of the display ad market
The social network had 233.9 billion more impressions than the next largest display ad publisher. Of the more than 1.11 trillion online display ads U.S. Internet users viewed in the first quarter, nearly one in three, or 31.2%, were delivered on Facebook, according to web measurement firm comScore Inc. The leading social network led all web sites that displayed ads …
3 Reasons Social Media is the Next Bubble
Everyone has a very different take on how social media benefits business and how much money or time to invest in their social media presence. I like the direction this article takes, backed with great points. Let me state this very clearly: Social media has produced the most profound changes in communications, news dissemination and social interaction—period. Loic Venance | …
Monetizing Luxury Online
Another article about tying an ROI to your media expenditures. Perhaps the most pressing question in online marketing today is: How can Facebook or Twitter translate to monetization online and why should luxury brands support this effort? As of today, Facebook has over 500 million people active. That’s approximately 1 in 13 people who log on any given day. Luxury …
Facebook Becomes Top Choice for Social Sign-In (like i need to say that)
For the first time, Facebook overtook Google as the most popular network ID used to sign in to websites to share content It was only a matter of time before it happened. Facebook out performed Google in total usage about a year ago, now with sign-ins. How much longer before Facebook overtakes the #1 internet property? In Q1 2011, Facebook …
Will Flipboard Revolutionize Online Advertising?
What’s the iPad’s best application? According to Apple, it’s Palo Alto-based startup Flipboard. With a slimple flip of the finger, iPad owners can now sit back, relax and surf the web like a print magazine all for free. According to founders Mike McCue, 43, and Evan Doll, 29, Flipboard has in effect “magazinified” Twitter and Facebook. With Flipboard’s new so-called …
A Few Social Media videos you should watch.
smw_newyork_jwt on livestream.com. Broadcast Live Free Video streaming by Ustream
A Browser for Social Media Obsessives
This is one that I’m going to need to watch for market share of browser penetration. Yoono is a plug-in that has been available on Mozilla’s Firefox for years now. This is not a new technology in any way shape or form, I wonder if it will catch on? Source of stats Feel the need to be constantly connected to …