Yellow Pages Publishers To Focus On “Local Search”

It seems that the Yellow Pages Association is following in the footsteps of its members, Dex One (formally Dex Media, Qwest Dex Uswest Dex), and SuperMedia (formally Idearc, Verizon).  According to a recent SearchEngineLand.com publication,  the  Yellow Pages Association has changed its name to the “Local Search Association.”  The name change reflects the transformation of yellow pages usage from publishers …