Should You Put Mobile in Your Marketing Mix?

This is a great article about the usage of mobile media in your marketing plan.  If you are a new business, or have been in business for decades, the next marketing meeting needs to have the mobile topic addressed. Mobile marketing is proving to be a viable sales channel for retailers. In fact, all merchants, including wholesalers and manufacturers, might …

Uniting Search and Display for Stronger Results

Finely eMarketer approaches a topic near and dear to my heart.  I have been talking with my customers for years now about the importance of backing your search campaign with a display campaign. Overcoming the challenges can bring efficiency and performance Search and display bring distinct strengths to the marketing table and typically complement each other. Too often, though, separate, …