The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website’s performing. This is a great tool to help you get going. http://www.simplybusiness.co.uk/microsites/google-analytics-guide/
Rise in social media requires businesses to rethink customer value.
New measures of value are needed so that organizations know how best to direct engagement efforts; revised engagement strategies can be improved with customer analytics CARY, N.C.–(BUSINESS WIRE)–Re-envisioning Customer Value, a report from the Economist Intelligence Unit, sponsored by SAS, the leader in business analytics, found that the rise of social media has required companies to reevaluate the way they …