Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa. Do you know what your customers/prospects are searching for in relation to your business?
When is the last time you used your “yellow pages?”
The Internet is the first place they turn for information and they do it nearly 18 billion times each month. Your website is unlikely to be the first thing they find. You can engage them earlier with stories, fact sheets and case studies using the technologies of connection rather than waiting for them to find your website.
Q1: What are the three most important buying criteria for your prospects?
Start talking about these criteria on line. Become “needs focused.”
Q2: What are the three biggest challenges you’re having with your prospects?
What are their worst fears? What do they think might go wrong? Describe what you do in your business to relieve their fears, besides promises. Develop recommendations to help them avoid these problems.
Producing interesting, non-promotional content is critical. It is more than offering product or service information. It is understanding what customers are looking for when searching. What problems are they trying to solve? If you publish solutions, answers and guidance you begin to look like the best choice.
If you struggle with writing, or the time to do it, hire a professional writer to do some of the work with you. Have a publishing schedule.
Chas. McNamara – SHOW&TELL
Phone: 720-951-0001. Email: cmcharlesmcn@gmail.com
If our ideas aren’t worth a nickel, you won’t owe us a dime.
Also take a look at Five Content Marketing Tips.
The phrase Publish or Perish was coined to describe the pressure in academia to continuously publish new scholarly work to sustain, or further, one’s career. The effort built credibility, a following and a reputation.
The importance of building credibility and trust in today’s marketplace cannot be overstated. Your new “weblog” is the “library” which stores and organizes your features, fact sheets, news and ideas. It quickly becomes the customer’s reference center, the press’ resource center and employee information center.
Blogs are also much more search engine friendly than the average website because recent changes by Google to its search process penalizes stale websites and rewards constantly updated sites such as the blog. The result is increased traffic to your website homepage, or specific pages, through links.
Every posting to your online publication uses new words and phrases meaning you are constantly anticipating what prospects may be using in their search phrases.
The range of articles you develop not only provides more value to your readers, but also demonstrates that you are a reliable resource in your field. The world is full of facts, promotions and advertising. People don’t want more of the same. They want something they can believe in, enjoy and engage in. They would also appreciate some guidance from reliable sources; someone to explain; to keep them up to date; someone they trust.
A blog can easily be added to your existing website and it allows you to gather instant feedback from reader comments. A good blog should be updated no less than once a month and can be updated as often as hourly. The content you develop can then be adapted for use on other search-friendly platforms such as Box.Net, SlideShare, YouTube and Email marketing.
Finally, don’t forget to let the local press know about your blog. They will appreciate having a resource on your industry and background information for story ideas.
To explore the purpose and content of your weblog, contact Charles McNamara at SHOW & TELL.
If our ideas aren’t worth a nickel, you won’t owe us a dime.
Phone: 720-951-0001. Email: cmcharlesmcn@gmail.com
Take a look at: Seven Content Strategies to Build Trust and Measuring Blog Influence
Why photo (c) Shashi bellamkonda
A Bournemouth University expert in social media has launched an exciting new mobile application for anyone who might be hesitant, inexperienced or need to brush up their social media skills when it comes to Twitter, Social Bookmarking and other forms of social media.
Andy Pulman, author of the book ‘Blogs, Wikis, Podcasts & More’, has created the Social Media Friend, a quick and easy to use application designed to give brief and informative tips on a range of Social Media and how you can get the best out of using it.
The application is available for use on the iPhone, iTouch and iPad as well as soon to be launch on android phones and provides an introduction to the world of Web 2.0, handy hints to getting the most out of using Twitter and an extensive Social Media Glossary to help in understanding key terms and keep people up-to-date with new social media words and phenomena.
