When you’re surfing the web and spot targeted ads based on your prior searches, it’s a jarring reminder that someone — companies, websites and search engines — is following your digital footsteps. They are also following the money. The volume of personal digital data available is transforming everyday commerce, particularly marketing and advertising. Companies want to engage and interact with …
Effective Audience Targeting Leads to Bigger Display Budgets
Display advertising has been around for many years, however the total impact to business has been been measured in click through. Needless to say the impact of banner advertising is much more than click through, but being able to deliver the message to the target market has allowed for display advertising to garner more of businesses marketing budgets. Agencies, advertisers …