If you have spent any time on my website reading about PPC or pay per click marketing and would like to try your hand at running your own campaign, shoot me an email, and I will give the first 30 people a $100 Google AdWords credit. You can use this credit to run your own PPC campaign online.
The reason that I am offering this to you is because most business start with attempting to run campaigns on their own before every contacting me about doing it for them. It’s only after many failed attempts that I receive a call asking for help, or even to take over their accounts.
Setup of an AdWords campaign is so simple on the surface, but once you get into the program and start building out all your creative, choosing keywords, and destination pages…most people decide to hire a professional.
Again, no strings attached $100 credit for any new (have not attempted AdWords before) account. My only request is that you have a five minute conversation with me about your business.
Call me at 720.427.3707 or email me at Chris@onlinemarketingdenver.net
Display advertising has been around for many years, however the total impact to business has been been measured in click through. Needless to say the impact of banner advertising is much more than click through, but being able to deliver the message to the target market has allowed for display advertising to garner more of businesses marketing budgets.
In the early days of online display advertising, marketers equated a target audience with the demographic of a selected premium site placement. But in today’s data- and technology-driven world, display advertisers can supplement and even substitute standard premium buys with audience targeting.
With audience targeting, advertisers tap into a wealth of first-hand and third-party data, including demographic, geographic or behavioral audience information to identify potential audiences or retarget previous site visitors.
This year, nearly all (97%) display advertisers will use audience targeting, according to DIGIDAY and PubMatic.
Not only is audience targeting popular with display advertisers, but data from DIGIDAY and targeting provider/audience aggregator AudienceScience, found it also drives additional display spending growth: 48.2% of agencies and 52.8% of advertisers said targeting use had increased display budget.
Marketers were most willing to allocate additional budget based on audience targeting’s effectiveness. In addition, 28% of agencies and 21% of marketers said the technique’s ability to afford greater audience reach justified further spend.
Facebook is doing it’s research for conversion based optimization on their platform, if you are into social marketing you might want to read this article from Ad Age Digital.
This month — and for the first time — Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide. On Facebook, that’s a focus group 6 million people strong.
The closest Facebook has come to real-time advertising has been with its most recent ad offering, known as sponsored stories, which repost users’ brand interactions as an ad on the side bar. But for the 6 million users involved in this test, any utterance will become fodder for real-time targeted ads.
For example: Users who update their status with “Mmm, I could go for some pizza tonight,” could get an ad or a coupon from Domino’s, Papa John’s or Pizza Hut.
