Sharing Content to Show Thought Leadership

I think that I am a prime example of this article, I am all about marketing and sharing content that I think is related to the industry. If you like this idea, please explore my entire site.  I’m always willing to take calls about marketing even if you have no interest in doing anything now.

But content creation can be time- and labor-intensive

Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects.

According to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strategy, and another 42% are familiar with the practice but not participating. Even among that group, 85% had done at least some content curation, for example by sending an article or other content to a prospect, but were not aware of it.

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