Like most business, you probably invest 7%-12% of your gross sales in many kinds of marketing to drive consumers to your website, but most of them leave without contacting you.
Remarketing is a very cost-effective way to talk with your previous site visitors as they go about their normal day surfing the web, and bring them back to your website. By targeting consumers already interested in your business, remarketing can increase conversions from all your marketing efforts.
Remarketing works in tandem with your other marketing efforts, you can target all of your site visitors, no matter how they got there.