This is a good article on the high level things that can cause online marketing programs to fail, but this is just the tip of the iceberg.
Online marketing isn’t something you can just through in. These campaigns, just like traditional marketing, require thought.
Online marketing demands that entrepreneurs continue to innovate and evolve. Be it creatively repackaging products, promotions of services etc, a bit of freshness is sure to create an interest in your business. However, entrepreneurs are often found to refrain or limit their creativity unknowingly.
TJ Philpott, blogger and Internet entrepreneur, believes that the opportunities for creative online marketing are unlimited, and that small or medium business owners need to explore and to come up with new ideas to get the strategy right.
Studies have proved that there is a pattern to these creative inhibitions. The most common reasons are:
Lack of focus on creation
When creativity is flowing, multi-tasking has to stop, as it disrupts, dilutes focus and does not allow free flow of creative thoughts. Hence, at the first flashes of creativity entrepreneurs need to concentrate and let the ideas seep through and evaluate at a later point of time. Experts say set goals and pursue them, “For this month, I want to see my business bring in $100.” Then begins the process of ideation and motivation, inspiration will flow and creativity is optimized.
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