- Online Marketing
Initially QR codes were used for tracking parts in vehicle production, QR codes are now used in everything we see today, including both commercial information (such as UPS or Fedex) on products (electronics packaging) and convenience-oriented applications for mobile phone users (BestBuy uses QR on all their displays).
Smart phone users can use apps like Google Goggles, Barcode Scanner, QR Dorid, Quick Mark, Scanlife and many more. Most of these apps are free for smart phone users, and can be downloaded from the App Store, or the Market.
If you are doing any form of printed media, or vehicle wraps, consider placing a QR-Code in all formats. This will allow your potential customers to get directly connected to you. Immediate engagement off your traditional forms of advertising will provide your marketing a better ROIs, as well a being able to deliver more content.
Here is a short list of QR-Code generators that you can use to create your own personal QR:
Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between the physical and digital worlds. A New study released from eMarketer shows the United States being at the top of the charts as it relates to mobile barcode scanning.