If you have been reading the articles published on my site for some time you’d know that I post many articles about the decline of usage on Yellow Pages. The reason that I do this is because the phone book is one of the very few directional media options available, with that said, user of the phone book have given up the traditional directional media and have replaced it with internet search. Internet search is with out a doubt the fast growing form of directional media available, and is completely consumer driven.
Phone books, long a staple of U.S. life, are fading quickly as lawmakers and phone companies see green benefits in limiting their delivery.
Most targeted are the residential white pages that list home numbers. An increasing number of states are approving requests by phone companies, which want to stop delivering these unprofitable, generally ad-free books unless requested by land-line customers.
The result: Many customers in half of U.S. states will soon no longer hear that multipound thud at their doorstep.
•Verizon has received the OK to cease automatic delivery from 11 of 12 states where it has land-line customers and expects permission from California and the District of Columbia by the end of September.
•AT&T expects, by the end of this year, to stop unsolicited delivery in 14 other states where it does land-line business. “We give people the option,” company spokeswoman Dawn Benton says.