Orthodontics was the first recognized specialty field within dentistry. Orthodontists are dental specialists in the diagnosis, prevention, and treatment of orthodontic problems who have completed a minimum of two academic years of study in an accredited orthodontic residency program. Only those dentists who have completed this training may call themselves “orthodontists,” and only orthodontists may be members of the American Association of Orthodontists.
Specializing on one focus is a major advantage to a patient with a very specific problem. That stated, orthodontics often struggle with how to best market their practice. Often times the old faithful yellow pages is the extent of the marketing that they do, after all that is how most practices where established. The market penetration in any given area (like above) shows a need to set your office apart from the competition.
Times have changed and firms that specifically market orthodontics have popped up all over, the two that most Doctors recognize are Orthosesame(TM) and Televox(TM). An amazing website is only the start.
SEM will allow you the ability to qualify your potential patient based on many different criteria, you can use keywords that define a specific vertical of your business that you want to be more aggressive in, you can use geographic locators or radius’s just to pull customers from certain areas of town, or you can choose specific engines to further refine the demographic you are looking for. Search engine marketing is a great fit for a orthodontic practice.
Applying a search engine marketing campaign to your already “conversion friendly” site will allow your orthodontic practice to reach new levels as far as new patient acquisition. In the Denver area, orthodontics offices don’t saturate the area as much as dental offices, but then again, the client base is much smaller. This makes it even more important to make sure that your orthodontic practice is an available option to EVRY new patient looking.