There is never a bad time to start looking at display advertising online to replace some or all of your creative marketing efforts, but earlier is certainly better than later. This is an article from Nielsen ratings talking directly about the topic that TV, Radio, and Newspaper don’t want you to hear about
ONLINE advertising display revenues could jump by as much as $150 million this year following the appointment of The Nielsen Company yesterday as sole preferred supplier of website audience measurement data — the equivalent of TV ratings for the web.
Universal McCann chief Mat Baxter estimated online display revenue, which last year grew at 22 per cent to $605m, could be boosted by 5 percentage points — worth $20m — as a result of internet publishers adopting a uniform audience measurement currency.
He said the biggest uplift would occur in online video advertising, particularly the websites of the big TV networks, which allowed people to watch some of their shows online.
The new data means online advertising audiences, to be measured in people rather than computer browsers, will be comparable with confidence with those of other media.
“I do think it will be the case that advertisers will spend more money online,” Mr Baxter said.