Your customers buying process has changed, is your business dynamically changing the way it markets itself?
The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping. – Google
“When consumers hear about a product today, their first reaction is ‘Let me search online for it.’
And so they go on a journey of discovery: about a product,
a service, an issue, an opportunity.
Today you are not behind your competition. You are not behind the technology. You are behind your consumer.”
— Rishad Tobaccowala
Chief Strategy & Innovation Officer
Call Chris today to discuss how the Zero Moment Of Truth has impacted your marketing strategies, your consumer, and your bottom line. Chris is available for a free consultation & review of your current marketing program.