- Online Marketing
EMarketer estimates there are 73.3 million US smartphone users in 2011, and many are turning to their phones to help them shop. A study conducted in January by Chadwick Martin Bailey and iModerate Research Technologies revealed that more than half of 1,400 consumers polled reported using their smartphones to assist them with shopping. The research found that more than 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones.
According to the study released in March 2011, 66% of respondents used their smartphones to conduct price comparisons on a product or service and 58% used them to find the closest store locations. While 41% of those polled said they had made purchases from their smartphones, just 17% said that making a purchase was their reason for using a smartphone. – eMarketer
Leveraging your internet marketing budget in the correct space allows your online to go mobile, and reach those customers on their smart phones.
Give Chris a call today at 720.427.3707. He can help you understand the different forms of online marketing that will allow you to be a mobile business.
Source: eMarketer.com/ mashable.com/2011/03/02/15-million-ipads blog.nielsen.com/nielsenwire/consumer/smartphones J.P. Morgan 2011 internet industry outlook eMarketer.com/blog/index.php mashable.com/2010/04/13/mobile-web-stats