- Online Marketing
Keyword marketing is a product designed around your businesses needs, you get to pick the keywords and geographic area that you want to target, much like a SEM campaign, and then we take care of delivering targeted banner ads with your message/creative, just to the people in your local business area that have searched for those keywords. Delivery of message occurs 5-7 times over the next 30 days. When the ad is clicked on, the customer is taken directly to the page in your website that you designate.
Keyword marketing just might be what your looking for.
Keyword Marketing is very different than Search Engine Marketing (SEM) or Pay per click marketing (PPC) in the sense that it is a display based product and sold on impressions instead of clicks. This allows you to deliver a very direct message, passively to a customer that has performed a search that matched a keyword you specified. The process is very close to that of re-marketing with the big difference being the source data for the program comes from the search engine cookie, and not your website pixel. The display message can have a general message about your business, or a very specific message related to the product or service they searched for.
With keyword level reporting for targeting, a client like this can test many approaches at low cost by building out small keyword lists and tailoring the display message directly to the specific product or service to see how the audience responds. This data can then be fed back into the SEO and SEM strategy. Later a larger keyword list can be added to test broader areas of the business product / service offering with a more general message.
Geographic targeting is currently limited to DMAs or national target areas, and we don’t have the ability to target 10 mile radius’s like search engine marketing campaigns can.
Now your business is armed with all the right tools and skills to jump into display, and leverage techniques like Keyword Marketing to capitalize on your online marketing efforts.