- Online Marketing
You can use Insights for Search, to compare search volume patterns across specific regions, categories, and time frames as well as web properties. This tool is very helpful for looking at markets to target with product releases, key word optimization around geographic targets, seasonality of markets as they relate to a specific topic, etc.
Categories – Source : Google
Narrow data to specific categories, like finance, health, and sports.
Examples: apple in the Food and Drink category in the US | Top Newspapers in the UK
Seasonality – Source : Google
Anticipate demand for your business so you can budget and plan accordingly.
Examples: digital camera in 2007, 2006,… | Thanksgiving in 2007, 2006,…
Geographic distribution – Source : Google
Know where to find your customers. See how search volume is distributed across regions and cities.
Examples: recipes in different US metro areas | pizza in Italy vs. the USA
Properties – Source : Google
See search patterns in other Google properties.
Examples: Rising image searches in France (last 30 days) | puppies vs. kittens, in the USA (image search)