- Online Marketing
Magazine advertising is a very effective way of reaching a customer that identifies with your product or service offering.
Magazine advertising is a creative media, sometime referred to as intrusive advertising. Magizine advertising is sold in CPMs, or readership. Most magazine publications have rate sheets for different size ads, and discounts are given for larger contract lengths. Magazine advertising is designed to be a stimulus, or create interest, but is generally considered NON-ACTIVE engagement in the sense that i doesn’t target the consumer when they are ready to buy.
Magazine advertisements are a great form of behavioral style advertising. If you are a travel agent, you should consider leveraging magazines that cater to the travel industry. If you are an aircraft manufacture or broker, you would looks to magazines like private pilot, AOPA, etc. It’s generally best to craft your advertisement with eye catching imagery & a strong value proposition with some way of allowing the potential client to investigate your business more. Looking at a complete ZMOT marketing program prior to the placement of your magazine advertising would be a great suggestion.