- Online Marketing
Direct Mail Advertising has 2 basic types, Group & Direct. Group advertising programs are generally less expensive, but your message ride through the US Mail service with other advertisers, often times your competitors. Direct advertising is a piece of collateral that is delivered to customers on its own, allowing you a better opportunity to reach the customer.
Direct Mail advertising is a creative media, sometime referred to as intrusive advertising. Direct Mail advertising is sold in zip code targeted areas, often times in a packet with other advertisers. Direct Mail is designed to be a stimulus, or create interest, but is generally considered NON-ACTIVE engagement in the sense that i doesn’t target the consumer when they are ready to buy.
Direct mail or Stand alone pieces are a great customer retention tool for your existing client base, while group mail is great for generating cost conscious shopper into your business. Other forms of advertising in the “intrusive” category can work very much hand in had. Delivering a Radio message about your new oil change business, and the fact that the customer could save 25% with the mailer going out this week, will allow you the ability to create a catalyst with your Radio message, and then tracking created by the redemption of your direct mail coupon.
From the customer retention standpoint, Direct Mail is a great way (offline) to stay in front of your current customer base. If you have a way of collecting current customers addresses, you can highly target product & service offerings based on consumers needs, scheduled maintenance, etc.