eMarketer announced their updated advertising spending projections yesterday with some enlightening news about display ads. Within the next five years spend for display advertising is predicted to overtake search as the largest online spending category. Over the past year spending for display advertising has increased almost 5% more than search. Marketers are funneling nearly 25% more money to display than they were in 2010.
The unpredicted climb of online advertising spending for both search and display is detailed in eMarketer’s statement changing their projections from six months ago for the growth of the online advertising market from 10.5% to 20.2% by 2015.
Display ads are commonly known as banner ads but they account for any advertising where space is purchased on a webpage and an ad is placed in that space. This advertising can come in several different forms including graphic images, video, and text. They can be presented through rich media using motion to capture attention, static, and expandable designs.