Demographic targeting allows your business to select a “typical” consumer, and place the message on sites that cater to that typical consumer.
The Exchange system looks at the the typical customer that the advertiser is trying to target, then determines the content network to best leverage for distribution of the advertisement based on the advertiser’s target consumer. As a result, demographically targeted ads appear on websites that cater to that specific type of consumer, and attract interest or brand recognition in your business/products/services.
Some of the ways of targeting are:
- Age Range
- Annual Household Income
- Parents (Have Children)
- Education Levels
- many more
You can see the Farmers Insurance ad above is in no way related to the topic of the page, site, or content of the website. It is, however, related to the age and gender range of the typical Farmers Insurance customer. They have even added clever verbiage to the ad to mesh well with the surfer browsing the ESPN.com website.
If you would like more information about Demographic advertising and the benefits for your business, please call Chris at 720.427.3707