Top funnel content
Inbound Marketing generally starts with industry specific content that might not be about your business. You are basically giving the visitors content in exchange for the name and email address and their permission to continue marketing to them.
Mid / low funnel content
Mid/low funnel customer are further down the research funnel and much closer to the purchase phase. We can leverage the names and emails to send the prospects exciting on-topic information that keeps you top of mind and gives you a competitive edge as the prospect gets closer to making their purchase.