Is Twitter seriously gunning for the same Facebook user? Businesses looking at marketing their products online could use social networking site Twitter as the website is considering creating Facebook-style pages. In a move that could boost advertising revenues, the social website is looking into ways of creating branded pages that give tailored messages, reports Marketing Magazine. There have been limited …
How Not To Get Sued For Using Facebook And Twitter At Work
With social media becoming the topic of many business based on “Time Wasting” or losses in production, this is a must read from Business Insider. It’s almost impossible for a business to not be involved in social media. In 2010, Facebook surpassed Google in terms of web metrics with over 700 million users as of last month. Twitter and LinkedIn …
Facebook Changes News Feed Settings, Some Users Only Shown Close Friends by Default
In Febuary of this year, facebook.com made some changes to their website settings and you might not have noticed it yet but you might check this article. Facebook changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users …
What Brand Marketers Expect from Social Media Followers
Once again the debate about the impact of social media ROI is topic on marketers minds. Creative advertising has always had the same issues, but the topic of conversation dissipated based on brand recognition long ago. The study below looks to be on the same track. Brands place value on insights and loyalty, not spending How much is a brand …
Mobile vs. Social: The Status of Marketing Integration
I like to post anything I can find about Social Media, good or bad, because I like to provide as much data as I can about the topic. I think social media impacts on business are highly debated because the traceable data can’t be captured in a tangible format across the board with all the different social vehicles at a …
How can Social Media Optimization help my business?
Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO, as defined by Wikipedia. Simple enough? So what does that actually mean for my business? The implementation or use of …
SMBs Turn to Social Before Search
Emarketer.com come through again with yet another reason business shouldn’t turn a blind eye to social media. A muct read if you are still on the fence about starting a social media campaign According to the American Express OPEN and Search Engine Marketing Professional Organization (SEMPO) “Small Business Search Marketing Survey”, US small businesses recognize word-of-mouth as the top way …
Search and Social Together Aid Online Shoppers
Still doubting the benefits of “Social Media?” This might just help persuade you. Another great article from emarketer. Online buyers rely on a healthy mix of search and social media throughout the purchasing process Purchasing funnel. Buying cycle. Path to purchase. Over the years, the desire for marketers to label and map the exact nature of the online buying process …