Social Media Marketing Checkup

With budget season around the corner, is your social media marketing on track to achieve its business objectives? Your social media marketing assessment should be done in the context of your overall marketing mid-year checkup. Here’s a five-point social media marketing checklist to assess how you’re doing so far this year. Bear in mind where your firm is on the …

FourSquare: social media for small businesses

It’s not enough these days to open a business and advertise the old-fashioned way. To stay competitive, you have to use all platforms of social media. On “The Early Show” Monday, CBS News Business and Economics Correspondent Rebecca Jarvis took a look at one business that’s using social media in interesting ways to expand. Back in 2009, entrepreneur Luke Holden …

Google came out with its new ‘+1″ button

I know that I have posted another article about the +1 button, but this article seems to better describe the new Google feature. Today, Google came out with its new ‘+1″ button.  This is Google’s newest foray into the social scene, although they are still saying they are not attempting (yet) to create a social network to rival Facebook.  The …

Lawyers seeing potential in social media

Starting work at a law firm today may require more than just knowledge gained through cramming for the bar. In addition to studying terms such as forfeiture and breach of contract, lawyers must also know the meaning of “tweet,” “blog” and “friending.” Today’s lawyers more and more use social networking tools to market themselves and their businesses and to network …

Orthodontic Marketing

Orthodontics was the first recognized specialty field within dentistry. Orthodontists are dental specialists in the diagnosis, prevention, and treatment of orthodontic problems who have completed a minimum of two academic years of study in an accredited orthodontic residency program. Only those dentists who have completed this training may call themselves “orthodontists,” and only orthodontists may be members of the American …

Rise in social media requires businesses to rethink customer value.

New measures of value are needed so that organizations know how best to direct engagement efforts; revised engagement strategies can be improved with customer analytics CARY, N.C.–(BUSINESS WIRE)–Re-envisioning Customer Value, a report from the Economist Intelligence Unit, sponsored by SAS, the leader in business analytics, found that the rise of social media has required companies to reevaluate the way they …

The Difference A Company’s Size Makes In Social Media

This is the type of article Search Engine Land is known for, frankly, all small business owners need to read this. Maybe the size of a company has never been pondered by the employees or consultants who are managing their social media campaigns. However, whether or not a company is considered a small business or a big company can make …

Twitter on a Buying Spree?

Twitter, fresh off its purchase of TweetDeck, has picked up another tool to help turn on the revenue spout for its microblogging services: It has bought AdGrok, a company that eases small businesses into the world of online advertising. The offer from Twitter, reportedly for less than $10 million, according to VentureBeat, apparently swept the San Francisco startup founders right …