Playbook For 2012 SEO

The folks over at Search Engine Land posted a great article about SEO and the changes that are going to be needed in one mans opinion. I thought it was a good read so I added it here. Search Engine Optimization is growing up. I am not ready to say the Wild West SEO days are completely eradicated, but in …

New Bing UI spotted by Liveside

The people over at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots about the changes Bing has done recently. Looks like the folks at Bing are back at it again, testing new versions of the UI, while not saying much about them or how (or even when) the changes will roll out more broadly. This latest …

Why webmasters should pay attention to Bing

It’s been two years since Microsoft launched its Bing search engine, but it was only a few weeks ago the “beta” tag was taken off. Now, SEO experts say, you should perhaps pay a little more attention. Although these online marketing gurus say Google is still the main focus, it may be time to take a few seconds and see …

Bing says it has answers to Google

SEARCH engine Bing is ramping up its efforts to compete with Google, with new functions soon to be unveiled and a marketing push due to begin early next year. As Microsoft-owned Bing this week announced it was out of the testing, or beta phase, the company revealed it would soon bring in some of the most successful features from its …

Google Hides Search Referral Data with New SSL Implementation

On October 18th 2011, Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning “(not provided)” for some organic traffic. This number increased in the weeks following the launch. Most users used non-SSL Google for their searches. Now, according to Google, “…a web site accessed through organic search results on http://www.google.com …

Will Google Search Replace Domain Names?

The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser and therefore domain names are far less important. They’re absolutely right. Why would you type www.rolex.com when you can simply enter ‘Rolex’ and be there before you blink? But where …

ReachLocal Chosen As Prestigious “Google AdWords Premier SMB Partner”

ReachLocal is one of thirteen marketing firms in the world to have the prestigious honor of becoming one of Google’s AdWords Premier Small & Medium Business Partners. The Google AdWords Premier SMB Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns. ReachLocal is also the only company to …

Only Optimized Webpages have a chance to be seen within the SERPs

Search engine advertising іѕ a form οf online marketing thаt advertises websites utilizing many different methods thаt work wіth serps аnd thе methods internet customers discover information online. Search engine advertising аnd marketing іѕ usually a very helpful promoting methodology fοr promoting уουr web site аnd іt’s gοοd tο give іt proper consideration аnd totally perceive іt before уου implement …

How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

A recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning of “expertise” in the eyes of searchers is evolving. Understanding …

Why ISPs are hijacking your search traffic & how they profit from it

A handful of Internet service providers (ISPs) in the U.S. are redirecting search traffic around specific keywords to brands’ websites, presumably for affiliate marketing revenue. A study released today by a UC Berkeley research group revealed that for some Internet users on some ISPs, using a search engine and typing in a word such as “apple” or “bloomingdales” would redirect …