Marketers Turn to Search Retargeting for Branding, Direct Response Goals

When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting. However, retargeting is hardly used in isolation. Findings from media buying platform Chango showed search retargeting in particular—one of the most …

Great Retargeting entry on Search Engine Land

ReachLocal newest offer, Reach Retargeting.  Keyword level retargeting coupled with site level retargeting. The question went from “What is search retargeting?” to “Where can I get it?” and finally “How do I take my search retargeting campaign to the next level?” While there are far too many topics to address in one post, let’s take a look at the first, and …