This is a great article from Search engine Land about a topic of conversation I have with customers daily. A Must read if you are running your own PPC campaign. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead to significant savings as …
5 Things PPC May Be Telling You About Your Business
Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective cost. You’re able to have (almost) complete control and visibility over what you spend, where you spend it, etc., but are there any other benefits to running a PPC (Pay-Per-Click) campaign? What a lot of advertisers may not realize is …
PPC Ad Rotation Finally – Microsoft adCenter
Microsoft adCenter came to being in the summer of 2006. Generally speaking the advertising platform was greeted with open arms, but there were a few areas that were lacking. One specific area of concern was how adCenter handled PPC ad rotation. There were no options, just a default “optimized” setting that displayed the ad with higher CTR more frequently. Thanks …
Do’s and don’ts for Search Engine Marketing
Not long ago, online marketing was a limited affair and was explored by already successful or adventurous businesses. Likewise, search engine marketing(SEM) was restricted to an elite few. However, things have changed now to a considerable extent and these two marketing mediums are no longer restricted with some few. Search engine marketing, in particular, has seen triple-digit growth by gaining …
3 Common PPC Ad Copy Flops
For many years, I’ve been participating in sessions/panels where I comment on PPC ad copy volunteered by an audience. As crowds tend to go wild for this type of session, in this article, I’ve decided to focus on some bad PPC ad copy and provide several fixes to improve it. Ad #1 In this ad, I wouldn’t have focused on …
Adding online marketing to your business plan
These days, most business owners and entrepreneurs are aware that they need to incorporate the internet and its associated strategies to remain competitive and indeed, simply to remain in business at all. However, after years at the cutting edge of internet marketing and assisting clients from small business to multi-national corporate organisations, I am still surprised just how many of …
Pay-Per-Click Advertising Becoming More Important?
Another great article about the nature of PPC advertising being far more important than just getting new consumers into your website. Ten years ago a business could thrive by focusing on organic search engine optimization. My rule of thumb then was that organic rankings garnered roughly 80 percent of the clicks on search result pages while paid listings garnered less …
WebVisible Closes It’s Doors After 10 Years
Today was another first for me, after the announcement of WebVisible closing their doors after a 10 year run, and the official announcement from their CEO posted on Tech Crunch. Here’s part of the note sent to employees: It is with deep sadness and regret that I must inform you that today, December 27, 2011 is the last day of …
Ever wonder what the most expensive PPC keywords are?
Ever wonder what the most expensive PPC keywords are? The graphic below seems to answer that very well. Original Source
Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search
Being a small business, especially one that is just trying to get started online, can take a lot of investment of both time and money. So many small businesses get involved in AdWords because they know it will bring them traffic. Perhaps they’ve heard of PPC working for others or maybe they received a $100 coupon from Google for AdWords …
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