Renowned Hospitality Group Entrusts ReachDeals with Its First Multi-City, Group-Buying Campaign Across Nine of Its Sophisticated Restaurant Brands WOODLAND HILLS, Calif. — ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today that its deal commerce platform, ReachDeals, was selected by The Dolce Group for a multi-restaurant group-buying campaign. ReachDeals will run …
Major Issues within the SEO Industry
If you have been following my post for any length of time you will know how I talk about victims of a scorched earth in many posts. This is exactly what I’m talking about. If you are looking to have SEO done on your business website, this is a must read. The SEO industry may have one of the most …
Online Advertising Waters Down Impact of Offline Ad Bans
Not allowed to advertise your booze or smokes on a billboard? That’s okay. Research shows online advertising works especially well in places with government ad bans. “If you want to regulate the offline world, you have to remember that people have access online too and you have to think about how that online world is going to mitigate the effects …
Online Coupons Reach Nearly Half of Web Users
Is it a sign of the economic times, or just the new rage in online advertising by retailers? Regardless of the answer to the question, it doesn’t change the fact that online coupons are big business for retailers. This is a great article for any business to read and consider. If you are a business looking at doing online deals, …
Phone-book delivery disappearing
If you have been reading the articles published on my site for some time you’d know that I post many articles about the decline of usage on Yellow Pages. The reason that I do this is because the phone book is one of the very few directional media options available, with that said, user of the phone book have given …
Google Executive Chairman Schmidt Says He ‘Screwed Up’ in Social Media
Google Inc. (GOOG) Executive Chairman Eric Schmidt said he “screwed up” in the area of social networking when he was chief executive officer of the world’s largest Web- search provider. “I clearly knew I had to do something and I failed to do it,” Schmidt said yesterday of his efforts to help the company excel in social media. “The CEO …
After a Decade, FTC Announces Plans to Update Online Advertising Guidelines
It’s been 11 years since the Federal Trade Commission issued guidelines for online advertising, which by today’s standards makes them practically ancient. The agency today announced it plans to update its 2000 guidelines, “Dot Com Disclosures: Information About Online Advertising,” and is seeking public input on a few key questions. The original guidelines stressed that the same consumer protection laws …
10 Biggest Lies In Online Marketing
This is such a great article about online media. I love number 2 because so many companies these days sell a bucket of click to customers and then hang their hat on it. The other day I tweeted about the most common come-on in online advertising, that integration of some new behavioral/widget/toolbar/bulls**# service would be as simple as “one line of …
Seattle Exports Anti-Phone-Book Law to San Francisco
If the yellow pages industry didn’t already have enough on their plate because of diminished usage and advertisers abandoning ship. Now that Seattle has passed legislation that impacts directory publishers, San Francisco has followed in suite, but with mush worse implications to the publishers. The first shot in the war against unwanted phone books was fired in Seattle. The city …
Effective Audience Targeting Leads to Bigger Display Budgets
Display advertising has been around for many years, however the total impact to business has been been measured in click through. Needless to say the impact of banner advertising is much more than click through, but being able to deliver the message to the target market has allowed for display advertising to garner more of businesses marketing budgets. Agencies, advertisers …