What makes a good copywriter?

  I started taking drum lessons in seventh grade.  We were taught “rudiments” which are like scales for other instruments.  Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation.  I didn’t realize I needed a different perspective, one with rhythm and passion.   A friend who was a jazz musician …

Outsourcing creative work

As you are crossing out and drawing arrows on your to-do list today try approaching the process with outsourcing in mind. See if this chart helps: While you are racing to accomplish Column One, be thinking about Column Two.  It will give you more time to work on Column three. What you do best or have to do What you …

Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Publish or Perish

  The phrase Publish or Perish was coined to describe the pressure in academia to continuously publish new scholarly work to sustain, or further, one’s career.  The effort built credibility, a following and a reputation. The importance of building credibility and trust in today’s marketplace cannot be overstated.  Your new “weblog” is the “library” which stores and organizes your features, fact sheets, news …