For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held steady after 10 months of declines, comScore reported.
| comScore Explicit Core Search Share Report* July 2012 vs. June 2012 Total U.S. – Home & Work Locations Source: comScore qSearch |
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| Core Search Entity | Explicit Core Search Share (%) | ||
| Jun-12 | Jul-12 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.8% | 66.8% | 0.0 |
| Microsoft Sites | 15.6% | 15.7% | 0.1 |
| Yahoo! Sites | 13.0% | 13.0% | 0.0 |
| Ask Network | 3.0% | 3.1% | 0.1 |
| AOL, Inc. | 1.5% | 1.5% | 0.0 |
Google’s dominant share of the U.S. search engine market remained at 66.8 percent in July. Google attained its record 66.8 percent market share for the first time in June. Google had a 65.1 percent of the search market in July 2011.
Bing grew for the second straight month, upping its market share from 15.6 percent in June to 15.7 percent in July. Bing was at 14.4 percent in July 2011.
For Yahoo, there was good news: Yahoo search (which is powered by Bing) didn’t lose any market share for the first time in 10 months, holding steady at 13 percent. The bad news? Last July, Yahoo’s search share was a much healthier 16.1 percent.
Ask saw slight gains, growing from 3 percent in June to 3.1 percent in July. Ask was at 2.9 percent in July 2011. Meanwhile, AOL remained unchanged month over month and year over year, at 1.5 percent.
From June to July, Google- and Bing-powered organic searches remained unchanged, at 69 percent and 25.6 percent, respectively.
“Explicit core” searches grew 2 percent – from 17.1 billion in June to 17.7 percent in July. Google led the way with 11.8 billion searches (up from 11.4 billion in June); second-place Bing accounted for 2.7 billion (up from 2.6 billion in June); Yahoo was third at 2.2 billion (unchanged); Ask was fourth with 548 million searches (up from 516 million); and AOL came in fifth with 264 million searches (down from 265 million).
