The most targeted intent display marketing you can do is Retargeting, but the most interest driven display you can do is behavioral. Behavioral advertising is an online display advertising solution that builds brand awareness with a specific consumer group that are most likely to see it and engage with your message. Consumers spending over 50% of their media time surfing popular news, entertainment, and lifestyle sites on the web, so why aren’t you advertising where your audience is looking?
Through our distribution network, we can display your ad to specific consumers whose current and recent online patterns demonstrate a interest in your business products and/or service. This way, we can target consumers who are showing signs of making a purchase decision.
The ability to target market your customers that are more likely to be receptive to your product or service offering allows you to increase the engagement rate significantly and ultimately drive a higher return on investment.
Some of the ways that we can target a specific market : (click on the targeting for more information about it)
212 Million unique users visit the top 50 websites every month
More people get their news online than from print media. In fact, 65% of consumers 18-29 say the internet is their main source for news.
57% of U.S. consumers say they go online while simultaneously watching TV.
Consumers spend 23% of their online time on social networks and blogs and 13% of their time visiting entertainment sites
If you have questions or would like to know more about Display (Branding) marketing please call Chris at 720.427.3707 or send him an email using the contact form on the right side of this page. He can also source the facts above.