Display Advertising

Consumers are spending over 50% of their media time surfing popular news, entertainment, and lifestyle sites on the web. So why aren’t you advertising where your audience is looking?

[one_half]Display is an online advertising solution that builds brand awareness where consumers are most likely to see it: on the Internet. Using advanced targeting techniques, we put your message in front of local consumers surfing popular websites.  Display advertising can lift your Search™ results by up to 22%. That means more consumers will remember you when they are ready to buy.

 

Traditional advertising alone just can’t generate effective brand awareness now that your potential customers are consuming more and more online media. So how can you get your message in front of them now? [/one_half] [one_half_last] Time.com[/one_half_last]



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Build Your Brand:

We increase your brand awareness by choosing the right mix of online media for your business objectives. Then we place your display ad on our network of premium websites, which reaches an estimated 90% of the North American online audience.

We track your campaign and provide online reports (available 24×7) that show you details on the impressions, website visits, and more, that you get from your ad. We then optimize your campaign by dynamically steering your budget to those sites that are the most cost-effective in bringing people to your website.

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Ideal if you want to:

  • Cost-effectively increase brand awareness where consumers are spending most of their time
  • Ensure your products and services are top-of-mind with consumers
  • Create consumer affinity for your brand over time
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Customers buying cycle

  • Demographic targeting – displays your ad to the right consumer based on their age, income, gender, etc.
  • Endemic targeting – displays your ad to consumers who are on specific sites relevant to your business type.
  • Contextual targeting – displays your ad to consumers on sites featuring content related to your business type.
  • Behavioral targeting – displays your ad to consumers who have shown recent online behaviors and interests that are relevant to your business type.
  • Remarketing – displays your ad to consumers who have previously visited your site in order to recapture their interest.
  • Engagement-based optimization – displays your ad to consumers on sites that our technology identifies as being most cost-effective in bringing people to your business.
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If you have questions or would like to know more about Display (Branding) marketing please call Chris at 720.427.3707 or send him an email using the contact form on the right side of this page.