Google Analytics Common Errors

I found a great article online about common issues with GA reporting and if you are using UTM strings it’s even more important to understand these issues.   Thank you crazyegg! 1 – Failure to tag pages Google Analytics works by putting a JavaScript ”tag” into the code of your pages. No tag on a page  = no data for that page If …

Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

Happened on a fantastic article about backlinks and organic strategies, it’s a must read for my industry! The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are still asking questions such as: What’s the best way to build backlinks …

Contractors Say Search Engines are a Critical Tool for Purchase Decision-Making

SYRACUSE, N.Y., Jan. 30, 2013 — /PRNewswire/ — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a specialty group at Eric Mower + Associates. In the second annual survey, 84% of contractors said they consider search engines to be their top resource, with 39% searching Google …

The New SEO: Search Marketing Integration

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood. However, the days of SEO as a distinct, independent discipline are certainly numbered. SEO is fast evolving into a more creative, diverse, and challenging …

Marketers Turn to Search Retargeting for Branding, Direct Response Goals

When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting. However, retargeting is hardly used in isolation. Findings from media buying platform Chango showed search retargeting in particular—one of the most …