Are You Effectively Using Social Media for Business?

The promise of social media marketing often goes unfulfilled. The objective is to create a dialogue with customers, generate traffic to specific websites and/or to generate interest in your offerings. Very often, the key to success is to share adroitly branded and highly relevant content with users who, in turn, pass your content to like-minded people they’re connected to. Your …

Twitter Advertising Guide

Twitter has grown to over 500 million users and is expected to see ad revenues grow as well. Making most of its money from advertising, Twitter is expected to post ad revenues of $259.9 million this year, according to researcher eMarketer. Twitter advertising is different from most of the online advertising options out there, with elements of cost-per-click, display, and …

Does Social Media Help Salespeople Sell?

DALLAS, May 10, 2012 /PRNewswire via COMTEX/ — Social media technologies have re-shaped how we interact. But do they help salespeople sell? Not according to the results of two surveys presented at the 2012 annual convention of the Southwestern Psychological Association in Oklahoma, City. The surveys, reported by behavioral scientists, Trelitha R. Bryant and George W. Dudley at Behavioral Sciences …

Google+ for Doctors: Make Big Online Marketing Gains Now

For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all internet users search online to find information about health professionals, and suddenly the importance for doctors of having a good online presence should be more clear. In this article I’ll …

Facebook Starts A New Search Engine?

Facebook is working on a revamped search engine that users may prefer over Google. ZoomFacebook already has a search engine. It’s that white search field at the top of the site most of us typically use to find other members. Yet it’s seemingly capable of searching for basically anything thanks to Microsoft’s Bing, producing results within the Facebook blue-and-white environment. …

Social Video Marketing: A New Competitive Advantage

What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and other social networks? Or is there more to it? Let’s explore what makes a video for business truly social, the special relationship between social video and search marketing, and tips for search marketers on starting …

Social Demographics, Who’s Using Today’s Biggest Networks [INFOGRAPHIC]

A great infographic from mashable More than 66% of adults are connected to one or more social media platforms, but who exactly are these people? The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts. Some sites’ users are more demographically alike than …