Google Analytics Common Errors

I found a great article online about common issues with GA reporting and if you are using UTM strings it’s even more important to understand these issues.   Thank you crazyegg! 1 – Failure to tag pages Google Analytics works by putting a JavaScript ”tag” into the code of your pages. No tag on a page  = no data for that page If …

Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

Being a small business, especially one that is just trying to get started online, can take a lot of investment of both time and money. So many small businesses get involved in AdWords because they know it will bring them traffic. Perhaps they’ve heard of PPC working for others or maybe they received a $100 coupon from Google for AdWords …

Microsoft Bing Must Stay the Course as Google Alternative

Microsoft Bing needs to stick around and not only drive Google to innovate, but to enjoy the fruits mobile, local and social search have to offer. One backlash of Microsoft’s (NASDAQ:MSFT) revelation that its online services business lost $2.6 billion in the last fiscal year is that it had financial pundits calling for not only CEO Steve Ballmer’s resignation, but …

Elance Online Employment Report Shows Record-Setting Earnings for Online Contractors

MOUNTAIN VIEW, CA–(Marketwire – Aug 8, 2011) – Elance, the leading platform for online employment, released its quarterly Online Employment Report today, revealing strong momentum in online work during a tumultuous summer for the U.S. and global economy. With a current run rate of 600,000 jobs posted per year, demand for talent from companies ranging from startups to enterprises have …

Ad Industry Holds Course In Face Of S&P U.S. Downgrade

News and camera crews line the curb outside Wall Street to cover the financial meltdown, but ad industry execs want to remain positive after Standard & Poor’s cut the United States’ perfect AAA credit rating last week, reflecting a faltering economic outlook and Washington’s inability to work through challenges. WordStream Founder and CTO Larry Kim points to what he calls …

Google — With Help From YouTube — Hits One Billion Visitors Before Facebook

Looking at properties as individual assets is not how Forbes looks at net worth, why should Google be any different? We continue to hear about Facebook’s 700 million users, on the way to a billion worldwide. According to comScore Google is already there, at least looking across all its websites. Google: The Biggest Network Of Sites The chart below, provided …

15 Facts About Our Shrinking News Media

Yesterday the FCC issued a report saying that, despite that Internet thing with all those “websites,” there’s less news being created at the local level. But you already knew that, right? (The report was also supposed to give recommendations for righting the trend, but it didn’t really.) So just how bad is it? Let’s take a look at some of …

Display Giving Search a Run for Biggest Online Ad Spender

eMarketer announced their updated advertising spending projections yesterday with some enlightening news about display ads.  Within the next five years spend for display advertising is predicted to overtake search as the largest online spending category.  Over the past year spending for display advertising has increased almost 5% more than search.  Marketers are funneling nearly 25% more money to display than …

Google: Outstanding Growth, Robust Cash Flows

Google (GOOG) is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google generates revenue primarily by delivering relevant, cost-effective online advertising. Businesses use Google’s Adwords program to promote their …

Turning users into customers

Social media sites have spent the better part of the last year drastically focusing on how their users can turn fellow users into customers. Using digital advertising platforms are critical. The Interactive Advertising Bureau and PricewaterhouseCoopers revealed recently that U.S. online advertising grew by 13.9% in 2010, reaching a record US$25.8 billion, as Fox Business reports. Globally 10.2% of the …