Dex One, SuperMedia agree to $100M merger

NEW YORK (AP) — Dex One Corp. and SuperMedia Inc., two Yellow Pages publishers, on Tuesday said they agreed to merge, with the goal of saving money in a dwindling business. Shareholders in the companies will exchange their shares for new shares in a new company, Dex Media. Based on the closing stock prices of Dex One and SuperMedia on …

What makes a good copywriter?

  I started taking drum lessons in seventh grade.  We were taught “rudiments” which are like scales for other instruments.  Learning these rolls and triplets prepared me for band and orchestral music but not for jazz and not for improvisation.  I didn’t realize I needed a different perspective, one with rhythm and passion.   A friend who was a jazz musician …

Write about what?

  Research indicates that the majority of buyers conduct their own research using the internet and then contact you, not vice versa.  Do you know what your customers/prospects are searching for in relation to your business? When is the last time you used your “yellow pages?” The Internet is the first place they turn for information and they do it …

Spamming Backlinks – What not to do.

Allowing comments on your website is a great way to allow people to engage with you, your site, and your products.  The unfortunate aspect of comments are the spam messages created as replies to post on your site. Every day I have a 10 minute process that I go through on every website that I own, cleaning out the spammed …